A group of Instagram influencers with some 16 million followers in total are visiting Iran on a familiarization trip organized by Iranian globetrotter Hoda Rostami, a social media influencer trying her best to offer the fascinating image of Iran to the world and encourage foreign tourists to discover Iran.
What comes to the mind of a travel agent when hearing the term Famrip is normally an exclusive program, including seminars and meetings, organized by tour operators to market their services and maximize profits.
But for Hoda Rostami, a Famtrip has become her new way to introduce Iran and its beauties to a world of social networks. The Iranian girl, known as an Instagram influencer with over 400,000 followers blogging about tourist attractions, could finally carry out her Famtrip project after a year of planning and tireless efforts. Hoda’s goal is to change the wrong image of Iran that people in the world may have in mind and to pave the way for more tourists to visit the country. In the first phase of her Famtrip project, 12 influencers from around the world have arrived in Iran.
“Born in Tehran, nomadic life in world,” Hoda explains herself in her Instagram page. She has been travelling around the world for years and sharing her experiences with her followers.
Hoda and her family emigrated to Sweden when she was a teenager. She decided to leave MSc courses in the final semester to begin her new career as a traveller and photographer. Rostami now lives in Iran and is independently involved in activities to promote Iran’s tourism industry. She has invited the international tourism ambassadors to visit Iran in a self-planned Famtrip aimed at presenting the true image of Iran to the world.
During the first phase of the project, Hoda takes her guests to Kashan
. She says the itinerary includes a well-known route with stops in famous cities. “That’s because it is a well-known journey route with hotels meetings international standards and appropriate infrastructure for the tourism ambassadors in Iran.
These tourism ambassadors, who are major influencers in this sector, take photos and shoot videos of the attractions, publish them on the social networks, and will help change the cliché image of what people in the world think about Iran. It could build trust and eventually encourage them to visit Iran to discover the other places.”